Year:
2019
Type:
Marketing
Client:
One Travel Club
Role:
Marketing director/Content Creator/ Video production/ Social Media Manager
THE PROBLEM
Creating brand awareness across their social media platforms became One Travel Clubs main issues as well as selling visas and airline tickets for the upcoming holiday season where One Travel Club held special pricing for travels to Ghana, Nigeria and other parts of Africa.
THE SOLUTION
The BSMG’s main social objectives included raising awareness to allow potential customers discover the One Travel Brand, increasing leads, and ultimately driving online sales to inspire customers to purchase visas and airline ticket for their big sales to Africa in 2019. The BSMG established the brand identity that highlighted the multiple destinations and services One Travel Club had to offer. An increase in visa and airline tickets occurred after implementing the social media strategies. In addition, One travel Club’s Instagram following increased throughout the social media campaigns as well.
