Creative Director/ Marketing Director/ Content Creator
THE PROBLEMForestdale’s issue was to encourage more potential foster parent sign up and attendees to their upcoming foster parent trainings. Forestdale has seen a decrease in their foster parent training and need a new, innovative way to increase their numbers other than word of mouth.
We created “You are ready!” digital campaign for the foster care agency that helped understand WHO Forestdale’s audience was and WHERE they came from. Forestdale saw a 20x increase in their foster care sign ups as well as in their foster care training attendance.